I had the opportunity to speak with ex-designer Martí Guixé during an signing event at the Alessi store in Milan for the Blank Wall Clock and the 24h Sentence Maker he created for Alessi. It’s quite exciting as always to hear the stories behind the creativity, and Martí Guixé certainly has his personal interpretations that he brings to life with this new creation. Check out the interview below!

Metrosnapshot: So what inspired you to invite consumers to be a part of your design?
Guixé: I’ve thought long ago that you can have interaction with objects just like you can interact with new media. For me it’s a dialog between the object and the person. I’ve always thought that this was very good as people are so afraid to manipulate with objects (they encounter).
Metrosnapshot:How did this project get its start?
Guixé: About five years ago, a magazine asked me to do a drawing about designers and emotions, and what I drew was this clock — 24h Sentence Maker. It’s not a clock, it’s actually a machine to make sentences. In the middle you put the verb “is” and you can make sentences like “design is emotion”, “love is desire” and you can read the time as sentences. So I thought it was a good idea. When Alessi asked me two years ago to propose some objects, I proposed the clock as a real object. Because I also did some books for Corraini without text – childrens’ books – where children will have to work and write [in empty pages], so therefore I did the same with the clock.
Metrosnapshot: So what’s next for you?
Guixé: Well I have project designs such as lamps, as well as other projects for Alessi. I am also doing a shop in Georgetown (DC) for Camper.
Editor’s Note:
My favorite has to be the Blank Wall Clock. Although it’s obvious that we can do anything with it and write whatever we want, Mr Guixé offered some very clever ways to use this clock and see time in a completely different way, such as instead of 12 hours, have 13 hours on the clock – and by the end of the 12 hours, you’d have one more hour left! Of course you could do this the other way and have perhaps 11 hours on the clock and have one less… anything is possible. It can truly change your perception of time.

