Day 3 at the Salone: Is Ventura Lambrate the New Zona Tortona?

map pointing to ventura lambrate.

For this first time, the Lambrate industrial area to the east of Milan showcased more than 20 groups of designs, mostly from the Netherlands. The area is definitely not as thriving as Zona Tortona, but at the same time one can comfortably browse through the designs without the crowds. As many have put it, Ventura Lambrate is like “the Zona Tortona from 10 years ago”. It is not exactly an easy place to get to, as even after getting off the metro, you would have to walk through the train station to the other side and into a different residential area, and after many twists and turns do you actually see the exhibits. In any case, here are our favorites from Lambrate:

L’artisan Electronique by Unfold + Tim Knapen.

l'artisan electronique by unfold + tim knapen at ventura lambrate milan.

Simply put, it’s pottery printed on the spot – digital style. A 3D ceramic printer is combined with a virtual pottery wheel and pottery can be made digitally. The printing process is supposed to be an imitation of traditional artisans by stacking up coils of clay. See a video of this in action.

Collection Arnhem Product

This is a collective exhibit of the works of 17 third-year product design students of ArtEZ, Institute of the Arts Arnhem, the Netherlands. The theme of each product displayed is considered a re-framing of the simple objects that are around us. For example, the dishcloth pictured below looks quite simple, but there is detail. The checkered pattern actually lines up when the dishcloth is hung, making the display just even more pleasing to the eye (therefore, I bought one myself).

designs by collection arnhem product.

Day 2 at the Salone: Memory from Tokujin Yoshioka for Moroso.

At the Salone del Mobile this year, Tokujin is heard everywhere, from the Swarovski Crystal Palace to Kartell and now Moroso. As in one of our previous posts, we showed concept photos of the Memory chair – but here’s the real thing. The special recycled aluminum fabric is indeed one that could “remember” your seating position and becomes your chair. It is an interesting concept, I just wished that the chair was a bit more comfortable.

tokujin yoshioka's memory chair for moroso.

Follow-up: Sergio Rossi Temporary Store in Milan.

Here are some actual images fro the Sergio Rossi temporary store featuring their mens’ collections in the Brera District.

Via Ponte Vetero 19, Milan

sergio rossi temporary store, milan.

sergio rossi temporary store, milan.

sergio rossi temporary store, milan.

sergio rossi temporary store, milan.