TechnoCRAFT Exhibition Curated by Yves Béhar Opens in San Francisco.

TechnoCRAFT exhibition, San Francisco.

TechnoCRAFT is a new exhibition of more than 800 pieces by over 40 artists that explores that blurring boundary between designer and consumer, in which the consumer can take part in personalizing design. Curated by designer Yves Béhar of San Francisco-based Fuseproject, this exhibition features six sub-themes:

Crowdsourcing mines the collective talent of the community to develop new design solutions and puts the decision-making power in the hands of the masses. One participant in the exhibition, Threadless, is an online apparel store that solicits consumers to design and vote for new t-shirts each week.

t-shirts by threadless, technoCRAFT exhibition, San Francisco.

Platforms consist of designers creating open, software-based platforms that provide the tools for individuals to create and/or customize their own unique products. From shoes to t-shirts to fantastic creatures, Platforms make it easy for individuals of all skill levels to take on the role of designer. PUMA’s Mongolian Barbeque is an iconic example of this theme.

puma's mongolian barbeque, technoCRAFT exhibition, San Francisco.
Blueprints act as ideas that can be given away or sold, putting the power to create in the hands of the consumer. Rather than create and sell a finished product, designers sell or give away instructions so that anyone can create/recreate the design in their own way.

Hacks is a term that has moved far beyond the manipulation of computer software, extending into the public’s consciousness. Tables, iPhones and bikes are revised, modified and manipulated to achieve a new look or new functionality. The Eames Hack High Chair below by the team of McCandlish, Tom Reynolds, Jared Delorenzo, Alexandra Powell, Tim Peet, and Alie Thomer – students at the University of the Arts in Philadelphia – is a prime example of this.

Eames hack chair, TechnoCRAFT exhibition, San Francisco.

Incompletes intentionally leave room for creativity on the part of the user. The degree to which the end user is involved varies with each design, but all depend on the role of the user to provide input for a design to properly function. With Marijn van der Poll’s Do hit chair you can change the original form with a hammer or other tool into whatever you decide.

steel cube for the do hit chair.
Do Hit chair in Action, TechnoCRAFT exhibition, San Francisco.

Finally, Modules are individual components that come together to create customised creations. Intelligently designed modules allow for the user to develop an outcome that is driven in equal parts by ingenuity and budget. Designers Ronan and Erwan Bouroullec’s Clouds allows the user to arrange and re-arrange a variety of tiles to create installations and new designs.

Exhibit Information
TechnoCRAFT: Hackers, Modders, Fabbers, Tweakers, and Design in the Age of Individuality
July 10 – October 3, 2010: Yerba Buena Center for the Arts (YBCA), San Francisco

All photography taken courtesy of Yerba Buena Center for the Arts, San Francisco